The Information Issue

The Wind in the Trees, ISBN 9781916168732,
Pb, 60 pgs, 15 x 20cm
Acqn. 30737
Awaiting stock

With Apollo in flight, in September 1966 Scientific American magazine published a special issue devoted to the subject of information, pulling in a wealth of specially-made advertising. This book edits down the ads, preserving just images and a few telling words, to distill the advertiser's air of wonder and promise. Full of space-age optimism, as computers escape the laboratory to colonise the office, the factory & the home, the dazzle of the Apollo program suffuses cutting-edge technology companies with forward motion and ambition. Others - dinosaurs blinking at the approaching meteorite - desperately drape their dusty wares in the language of the new. Some are long gone, some still powerful today.