Fattobene - Italian Everyday Archetypes

'Fattobene - Italian Everyday Archetypes' is a project run by Anna Lagorio and Alex Carnevali: an atlas of Italian material culture, a journey into the industrial history of Italy. The reality of 35 companies that, with their products, have gone through two world wars undeclared, and they continue to produce with the same detail, care and passion. Archival material - often unpublished - made of photographs, postcards, prototypes, and advertising posters that tell anecdotes, stories and curiosities about the best made in Italy. From the object to the packaging, going through graphic and advertising promotion: in the background, the history of Italy and costumers' taste during the twentieth century.