Susanne Huth - Analog Algorithm - Landscapes of Machine Learning

In her new book Analog Algorithm - Landscapes of Machine Learning, Susanne Huth photographs architectural aspects of the new digital cultural landscapes in Silicon Valley, San Francisco and the Bay Area. The novel Microserfs by Douglas Coupland (first edition 1995) provides the inspiration for the photography and the essay by Maren Lubbke-Tidow as well as the book's design and typography. Indeed, the cover of Analog Algorithm references the cover of the 1996 edition. The fonts are those used in Microserfs, specifically Helvetica, Courier and Chicago, all of which helped shape the typographic aesthetic of the internet in the 1990s. The photographs are complemented by an illustrative series featuring abstractions and evolutions of the websites of the companies that were photographed for the book, such as Google, Facebook and LinkedIn. The light tones of the photographs in the book emulate Henry Wessel's analogue prints, particularly those featured in works such as California and the West and Night Walk for night shots.