Magali Reus - KOOL - A Type Specimen

Midway between a plant alphabet and concrete poetry, the KOOL font is created in collaboration with Antonio de la Hera and Kia Tasbihgou and includes twenty-six lowercase letters, twenty-six uppercase letters, a complete set of numbers, sixteen punctuation marks, and six symbols.The project is the upshot of a three-year research project focused on the visual and calligraphic relationship between scraps of red cabbage and letters of the Roman alphabet. The volume is inspired by the traditional format of the type specimen book, or type foundry sample book, used to show clients the myriad graphic possibilities, layouts, and configurations unique to a new typeface. The book features texts by design writer Emily King and Rebecca May Johnson, a food specialist, and was created in conjunction with Off Script: a solo exhibition by Reus staged by the Arnaldo Pomodoro Foundation in collaboration with the Museo del Novecento in Milan.