Making it.

How can galleries and museums develop truly meaningful retail with products that extend the ideas of an exhibition rather than simply accompany them? Making it is a guide to commissioning, collaborating and trading with makers to create bespoke stock rooted in craft, story and place. This book draws on years of experience in cultural commerce to offer practical tools for building profitable partnerships between shops and makers: how to source and brief craftspeople, structure commissions and support them to make the right work for your customers. For cultural retailers, it's a handbook for reimagining the gallery shop as a space of making and dialogue. For makers, it's a cheat sheet for entering the world of wholesale and collaboration with confidence. Making it bridges craft, culture and commerce showing how thoughtful retail can sustain both creativity and community.