Theatre de la Mode

The shop window is rooted in the histories of both art and fashion. Runways were once stages, and early fashion shows resembled the exhibitions of their time. The interconnected worlds of art salons and commerce, shops and museums, theatres and couture houses intersect in this book. Gathering artists, designers, and historians, it traces the lineage of a genre with well-established codes at a time when the spectacle of fashion, now conceived for online dissemination, is a global media event. Through a selection of projects arising from collaborations with fashion houses, the book focuses on the involvement of artists in designing display windows and runway shows.